Collected background reading and industry responses on the Google keyword transparency issue:

Feedback:

• Google To Begin Encrypting Searches & Outbound Clicks By Default With SSL Search – Danny Sullivan @ SearchEngineLand
• Google Puts A Price On Privacy - SearchEngineLand
• Google’s encrypted search casts shadow on web analytics – The Register
• Google Encrypted Search Means No Info For Individual Queries – WebProNews
• What Google’s Change to Encrypted Search Means for Your Business – BlogCritics
• Google Encrypted Search for Logged-in Users – Alex Chitu @ Google System
• Google Launches SSL Encrypted Searching – Sam Crocker
• Dear Google, this is war – Ian Lurie @ SearchNewsCentral
• Why less keyword data = more black hat – Rob Hammond
• Google Anonymizing Search Records To Protect Privacy – Danny Sullivan @ SearchEngineLand
• The Death Of Web Analytics? An Ode To The Threatened Referrer – Danny Sullivan @ SearchEngineLand
• Google unleashes the best example yet of double standards – Joe Friedlein @ BrowserMedia
• Google Hides Search Referral Data with New SSL Implementation – Emergency Whiteboard Friday – Aaron Wheeler @ SEOMoz
• Poll: What does Google dropping keyword data mean for SEOs? – Matthew Taylor @ SEOptimise
• Google SSL encryption for search queries: the experts’ view – Graham Charlton @ Econsultancy
• Google Rolling Out SSL Search for Google Account Users – Gavin Steacy @ Tom’s Hardware
• Google Whores Out Users With False Privacy Claims - Joost de Valk @SEOBook
• Google is selling your privacy for a price – Rob Jackson @ The Telegraph
• SEO Under Attack – The Google Analytics Keyword Data Apocalypse – Alan Bleiweiss @ SearchEngineJournal
• Outcry From SEO’s As Google Hide Keyword Info – David Whitehouse @ Dave Naylor’s Blog
• Google Invests in Privacy for Profit - Lisa Barone @ Business Insider
• Google is changing, for better or worse -  Graeme Lipschitz @ Memeburn
• Google Encrypts More Searches – Peter Eckersley @ EFF
• How Many of Your Visitors Are Logged In to Google? – Russ Jones

Official:

• Official Google Blog: Making search more secure – Official Google Blog
• Making search more secure: Accessing search query data in Google Analytics - Official Google Analytics Blog
• Accessing Search Query Data for your sites – Google Webmaster Central
• This will be rolled out across other ccTLDs, not just .com – Matt Cutts on Twitter

7 thoughts on “Further Reading”

1. Yes, that one http://dynamical.biz/blog/seo-technical/non-provided-keywords-38.html
   Thanks

2. Here’s another one for the list: http://www.piercecommunications.co.uk/google-giveth-and-google-taketh-away/2722/

3. Fantastic job on the site. I think the keywords being limited in this way is a poor decision, especially when you can get the data if you pay. It shows that Google clearly have a double standard when it comes to privacy.

   We are committed to publishing as much of our data as possible on the matter here:

   http://www.analyticsseo.com/not-provided-google-analytics

   I hope this is useful.

   Regards

   Steve

4. Here’s another one for the list: http://seomarketinggoddess.blogspot.com/2011/10/google-secure-search-and-what-it-means.html

5. Don’t forget about the spanish community. My post about this issue:
   Nueva caracteristica de Google limita acceso a informacion del buscador en aras de nuestra seguridad
   http://ilmaistro.com/nueva-caracteristica-de-google-limita-acceso-a-informacion-del-buscador-en-aras-de-nuestra-seguridad/

   I signed the petition already.

6. Here is another one in Spanish:
   http://www.seonweb.es/blog/palabras-clave-not-provided-en-google-analytics-seo-afectado

   Regards!

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